Earn patients, grow revenue.
Separate your practice from the pack.
A proactive approach
The simple fact is, people are more likely to choose you as their dentist if they know that you offer something uniquely special and valuable. So tell them, loudly and clearly! Optio offers a wide range of custom marketing and video solutions designed to help you share your story with the community—both in your clinic, and in the marketplace. So you become the easy, obvious choice.
With the right strategy and tools, Optio helps you turn those strengths into stories that connect—and convert.
Powerful video tools that build trust—and businesses.
Video is a storytelling medium that both communicates important information, and connects with viewers on an emotional level. We offer engaging video content options because it gives patients more reasons to trust, choose, and recommend your clinic. Our two flexible and powerful video apps always deliver the right content, at the right time.
Optio TV (waiting room TV)
Optio TV is a flexible, personalized video app designed for your waiting room TV. It educates patients about your clinic’s unique advantages, and sells your higher-margin services.
Optio Dentistry (website and office videos)
The Optio Dentistry app is an extensive library of patient education videos. It positions your clinic as a caring and knowledgeable expert in dental treatments, procedures, and trends.
Marketing solutions that turn clicks into patients.
If you’d like to attract new patients—and who doesn’t—organic word of mouth can only do so much. With smart, targeted, and consistent marketing efforts, you’re much more likely to reach potential patients with your story—as well as reinforce the choice of your current patients. You’re both protecting your current revenue while building your practice for the future.
Many ways to get the word out—consistently.
Our Services
As the digital home base for your business, your website has to position you as the modern professional you are; be pleasant and easy to navigate; and be the site people find when they search for a dentist. Our custom sites are built to be optimized for search, and to build your brand.
When people need a dentist, they turn to Google first, so you need your clinic to be at the top of search results. But SEO for dentists is fiercely competitive—and constantly evolving with Google’s algorithm and AI advancements. We’re a leader in this space, and know how to ensure your online visibility.
Paid search advertising places targeted ads at the top of Google search results, helping your clinic stand out online. It ensures visibility for key services, drives traffic, and maximizes return on investment by reaching people who are actively searching for dental care.
Advertising your clinic on Facebook and Instagram builds brand awareness, promotes your services, and attracts new patients. Our custom ad campaigns help you reach the right audience based on their location, interests, and behaviours, maximizing your clinic’s online presence.
YouTube advertising harnesses the uniquely powerful medium of video to showcase your dental clinic to potential patients. We can create original video ads that highlight your services, patient testimonials, and clinic expertise—increasing brand awareness and trust, and driving appointments.
When someone visits your clinic’s profile on social media, they should see a professional, informative, and active account. Of course, that takes a lot of time and effort. Our social program is designed to have maximum impact for your brand with minimal input from your team.
“The ability to custom tailor advertisements that highlight my practice's unique strengths cannot be overstated. Optio Publishing created custom ads to run on television, social media and my website. Within weeks, the phones were ringing constantly...”
Touchstone Dentistry