Blog | Optio Publishing Inc.

DIY Dental Office Photo Guide

While we recommend a professional photoshoot, you can do a lot with just a cell phone camera. Check out our guide coverng the basic shots you need for your website, Google Business Profile and social media.

AI Local Search for Dentists

Curious how AI is impacting dental office search results? Here are our latest thoughts on the impact AI is having on our dental clients from CEO, Brent Parr.

Reviews Are Showing Up in Google’s AI Overviews - Here's How Dentists Can Stay in Control

Google’s AI Overviews are changing how people find and evaluate dental clinics online. When patients search for reviews, Google’s AI may now generate a summary highlighting what people are saying — often before a user even clicks on a website. For dental practices, this shift makes it more important than ever to ensure that the right information is visible and accurate.

We Tested the “Near Me” SEO Tactic and Here’s What Happened

At Optio Publishing, we’re always paying attention to new ideas that promise to improve dental SEO. So when we heard a new technique to rank higher in near me searches, we took notice. Here are the results of our tests to see how this will affect dentists wanting to rank higher in local searches.

SEO Link Building Strategies For Dentists

Link building is an essential search engine optimization (SEO) strategy that can help increase your dental practice's online visibility. Acquiring high-quality backlinks improves your website's authority and attracts more potential patients. Finding someone who wants to link to a dental website can be challenging, but you can use these tips to help brainstorm new link-building ideas.

Professional Centers and SEO

Google is known to filter out multiple business listings for the same business in the same location. This happens when a practitioner listing (or an individual doctor’s individual Google Business Profile) and the main dental office have a Google Business Profile in the same location.

Replying to Google Reviews

Understanding how Google displays the “Most Relevant” reviews can help you develop a response strategy that will support your marketing efforts.

Dental Office Photo Guide

Tips and tricks for capturing great shots at a dental practice.

Why dental practices benefit from custom photography online

Practices will spend a lot of time thinking about the words on their website or in their social media posts, but it's the image that's likely to catch people's attention. How will potential patients know what to expect from their first visit with you if you don't show them?