Marketing ServicesSeparate your practice from the pack.
Become the top-of-mind clinic.
Dental care is competitive – standing out takes more than a website. We help you differentiate your clinic with strong branding, compelling storytelling, and consistent messaging—so when people think of dentistry, they think of you.
Effectively share your story.
Your story deserves to be told. Your clinic’s strengths—like a great team, advanced technology, specialized expertise, or a patient-first approach—are all part of your story. It’s what sets you apart and builds your reputation. Our marketing services help bring that story to life—making it visible, engaging, and impactful in your community.
"Over the last three months Optio Publishing has helped my practice so much it's almost too hard to explain. Many, many thanks to Jean and Angela for their tireless work..."
Reach your audience where they are.
Your current and future patients are on Meta (Facebook and Instagram), Google, YouTube, Spotify, TikTok, and Prime Video. These platforms offer powerful targeting tools—letting you reach specific groups like baby boomers, young families, or anyone searching for care in your area. Optio helps you take full advantage, placing your message where it matters most and ensuring it reaches the right people at the right time.
No simple templates.
Optio is a boutique dental marketing agency with 25 years of experience helping practices grow. Our team specializes in content creation, storytelling, and strategic use of platforms like Google, Meta, and YouTube. We work with a limited number of clinics so we can get to know each one personally—and craft a marketing mix that fits their goals, their strengths, and their community.
Marketing services
As the digital home base for your business, your website has to position you as the modern professional you are; be pleasant and easy to navigate; and be the site people find when they search for a dentist. Our custom sites are built to be optimized for search, and to build your brand.
When people need a dentist, they turn to Google first, so you need your clinic to be at the top of search results. But SEO for dentists is fiercely competitive—and constantly evolving with Google’s algorithm and AI advancements. We’re a leader in this space, and know how to ensure your online visibility.
Paid search advertising places targeted ads at the top of Google search results, helping your clinic stand out online. It ensures visibility for key services, drives traffic, and maximizes return on investment by reaching people who are actively searching for dental care.
Advertising your clinic on Facebook and Instagram builds brand awareness, promotes your services, and attracts new patients. Our custom ad campaigns help you reach the right audience based on their location, interests, and behaviours, maximizing your clinic’s online presence.
YouTube advertising harnesses the uniquely powerful medium of video to showcase your dental clinic to potential patients. We can create original video ads that highlight your services, patient testimonials, and clinic expertise—increasing brand awareness and trust, and driving appointments.
When someone visits your clinic’s profile on social media, they should see a professional, informative, and active account. Of course, that takes a lot of time and effort. Our social program is designed to have maximum impact for your brand with minimal input from your team.
Ready to attract new patients?
Then let’s get started today. We can help you launch a campaign that gets results—like we already do for dentists across North America.