One of the most significant investments you can make in the marketing of your practice is hiring a professional photographer. Having great photos of you, your practice, and your staff can improve the quality of your website and social profiles.
Most websites use stock photography. These are photos that are licensed from a company like Getty Images or Shutterstock. These sites tend to not have a lot of good dental practice photos, so the same ones get used over and over. By hiring a photographer you provide your marketing agency with unique imagery that can make your site stand out. It also gives prospective patients a look inside your practice.
It’s best to get a variety of pictures so that you have options. There are lots of opportunities to use custom photography in your marketing so make sure you get the essential shots of your dental practice and staff.
Pictures of your building. If you’re lucky you’ll get a cloudy day with diffused light that will enable your photographer to get a great shot without many shadows. Make sure to get the following:
Inside the office. Your interior shots should include pictures of the empty rooms, as well as shots with patients and appropriate staff. The photos should be taken with a variety shot depths (wide showing whole space, medium and close up). Here’s are the areas you should concentrate on:
The people who make up your practice. Let your staff know in advance you’re getting a photographer in so they can prepare. Invite friends, patients or temporary staff to act as patients.
Any other interesting visual elements / ideas worth showing off. Is there something that makes your practice unique? Do you have a special perio program or puppet you use to entertain your smaller patients? Get a quick pic of any aspect of your services that make you unique so you’ll be able to share that on your website, social media or other marketing materials in the future.
Need some inspiration? Here are few sites that we think have strong photos: