Mobile Phones Change Local Search Results

Does the location of your smartphone impact the results Google show you? Absolutely! Watch this video to see how even small changes in location can have a major impact on results.

For many people, their smartphone or tablet is their first point of reference when looking for a dentist. Because Google knows where the device is located, based on GPS, it delivers dental practices located nearby. We took a drive around the city of Halifax to see how much the results change. The results are actually a little surprising. I expected different results when I went across town. I didn’t expect to see completely different results with very small changes in my location. The following graphic shows the locations where we completed a search and the different results.
 

The best example of how Google changes results is between locations 4 (purple) and 5 (orange). By simply crossing the street, the search results completely changed.