Optio TV Case StudySmili Dental
Smili Dental is a fast-growing Canadian dental-franchise network known for its welcoming clinics, family-friendly approach, and streamlined operations. Dentist-owners benefit from comprehensive business support—from brand and marketing to training and systems—allowing them to concentrate on patient care.
A tailored content mix for every practice
Every Optio TV customer starts with access to a library of more than 150 videos covering oral health, restorative dentistry, cosmetic treatments, and hygiene essentials. For Smili Dental, we created custom profiles for each location, ensuring that every clinic receives a content lineup tailored to its priorities and patient base.
Custom Smili Dental Brand Videos
Smili brought strong brand messaging to the project. We transformed that material into polished video content so every patient sees what sets the network apart—from its values to its patient-first approach.
Team Bios
Every Smili Dental clinic features a lead dentist. We worked with Smili to produce a short, engaging biography video for each doctor—sharing their story, clinical philosophy, and commitment to the communities they serve.
Service Videos
Showcasing key services in the waiting room naturally inspires patient questions—and drives treatment growth. Each Smili location receives its own service mix, which can be updated at any time to align with clinic goals and opportunities.
"Optio TV has put together a compelling package of content that is well edited, aesthetically pleasing in waiting rooms, and informative. This combination makes them the premier choice in all Smili Dental clinics. The ability to integrate custom content that is unique to each of our locations turned out rapidly and beamed to our offices makes the experience seamless."
Ready to attract new patients?
Then let’s get started today. We can help you launch a campaign that gets results—like we already do for dentists across North America.