Case StudyTouchstone Dentistry
Touchstone Dentistry is a boutique practice specializing in complex restorative, implant, and cosmetic dentistry. Dr. Touchstone's practice follows a one-patient-at-a-time model that prioritizes precision, personalization, and comfort. Utilizing advanced digital workflows—including CBCT imaging, guided surgery, and in-house 3D printing—alongside sedation dentistry for anxious patients, Touchstone Dentistry delivers exceptional care in a calm, patient-centered environment.
Marketing campaigns are designed to attract individuals seeking comprehensive and complex dental care. Located in Hattiesburg, Mississippi, a city of roughly 50,000 residents, the practice draws patients from a broader regional area willing to travel for the expertise and service Dr.Touchstone provides.
Campaign Targeting
Location: see map (1 hour)
Income: +50% average
Age: +35 years
Channels
- Youtube
Always Fresh Content
Successful campaigns require a steady flow of new content to prevent ad fatigue and maintain engagement. We produced 20 image ads and 30 videos, ensuring a consistent rotation of fresh, high-quality visuals that kept Touchstone Dentistry top of mind for patients seeking premier dental care in southern Mississippi.
Social Ad Set
Our team developed a series of ads for Facebook and Instagram using photography and video captured during multiple on-site shoots. These ads showcased the practice environment, advanced technology, patient experience, and Dr. Touchstone’s expertise in cosmetic, implant, and reconstructive dentistry.
Focused Video Commercials
We produced targeted commercials for YouTube, Facebook, and local television, emphasizing Dr. Touchstone’s experience, advanced technology, implant dentistry, sedation services, and the patient-focused approach that defines the practice.
Authentic Shorts (Team-Generated Content)
Dr. Touchstone and his team recorded a series of short, authentic videos that we refined and formatted for Facebook, Instagram, and YouTube. These behind-the-scenes clips provided genuine insights into the practice, team, culture, and patient care philosophy, helping to build trust and connections with prospective patients.
"The ability to custom tailor advertisements that highlight my practice's unique strengths cannot be overstated. Optio Publishing created custom ads to run on television, social media and my website. Within weeks, the phones were ringing constantly..."
Ready to attract new patients?
Then let’s get started today. We can help you launch a campaign that gets results—like we already do for dentists across North America.