Covid safe campaign
During the COVID pandemic, many patients are nervous and reluctant to visit their dentist—which is a rich opportunity for you. If you inform people that you’ve taking steps to keep them safe and secure, you’re more likely to attract them. That’s what Optio’s Facebook and Instagram campaign is designed to do for you.
Facebook and Instragram ads
Optio has created a series of Facebook and Instagram ads that detail each and every precaution your office is taking in order to ensure patient safety. These ads include your branding, and can be hyper-targeted to reach people based on age, interests, and location.
YouTube preroll advertising
Videos are a great way to engage people emotionally. These videos are built to align with your brand, and each goes into more detail about a safety measure your office is taking. And you only pay if the viewer watches your message—if they skip it before 20 seconds, this still- effective exposure costs nothing.
Landing page
When your ad gets a potential new patient’s attention, they click through to a branded landing page that helps close the deal. The page outlines more fully how your practice can put them at ease, and it’s designed to convert: If your office is open they’re urged to call, or otherwise email.