Blog posted tagged "seo"

We Tested the “Near Me” SEO Tactic and Here’s What Happened

At Optio Publishing, we’re always paying attention to new ideas that promise to improve dental SEO. So when Sterling Sky released a video about near me searches, we took notice.

But we didn’t just take their word for it—we tested it ourselves to see how it might affect our dental clients.

SEO Link Building Strategies For Dentists

Link building is an essential search engine optimization (SEO) strategy that can help increase your dental practice's online visibility. Acquiring high-quality backlinks improves your website's authority and attracts more potential patients. Finding someone who wants to link to a dental website can be challenging, but you can use these tips to help brainstorm new link-building ideas.

Professional Centers and SEO

Google is known to filter out multiple business listings for the same business in the same location. This happens when a practitioner listing (or an individual doctor’s individual Google Business Profile) and the main dental office have a Google Business Profile in the same location.

Become the talk of the neighborhood with local Google Maps results

Ranking well in Google search results can be a big help for bringing in new patients. The best way to do that is to work on your ranking in local Google Maps.

Optimize your dental practice's Google Business Profile

Google Business Profile is an important ranking factor for local businesses such as dental practices. Learn how to the most of your Google Business Profile.

Building Your Dental Practice with Citations

You might not realize it, but your name, address, phone number, and website show up on a number of different places on the Internet. When your information is inconsistent, it can negatively influence your standing in search engine rankings and make it hard for patients to find you.

Find out how you can make sure your information is accurate across the Internet and which important directory sites you should target first.

Create Community Connections with Link Building

Links show search engines that your site can be trusted. When someone links to your website, they are endorsing your website by telling their users they should go to your website. The more trustworthy the source, the better. In this video, you’ll discover what makes a good link, why you shouldn’t pay for links, and gain ideas for building your own links.

Choosing the Best Keywords for Your Practice

Improve your website search engine optimization with keywords. Search engines will only learn what services you provide if you tell them. In this video, you’ll learn how to choose the right keyword for your web page and how to optimize your pages. When you keywords are done properly, it can have a huge impact on your site’s ranking. Of course, that helps new patients find your practice!

Understanding the Search Engine Results Pages

When you search Google, three different kinds of results appear: AdWords, Local, and Organic. In this video, you’ll learn about these listings, where the information comes from, and how you can influence search engines to display your practice higher in their listings.