Getting a new website can be a tough decision. There is the initial cost associated with creating a new design, plus the time and effort working with your web company to get things right. Of course you want to be sure that it’s the right time for you and your dental practice.
The Internet has made it incredibly easy to promote your practice, showcase your services, and offer deals to potential new patients. But it’s also made it easier for people to slander your name, spread rumours, and launch a virtual attack on your credibility.
You’ll need different strategies to reach people looking for a dentist and people who aren't looking for a dentist – but you will get the most out of every advertising dollar you spend. Let me explain …
You might not realize it, but your name, address, phone number, and website show up on a number of different places on the Internet. When your information is inconsistent, it can negatively influence your standing in search engine rankings and make it hard for patients to find you.
Improve your website search engine optimization with keywords. Search engines will only learn what services you provide if you tell them. In this video, you’ll learn how to choose the right keyword for your web page and how to optimize your pages.
When you search Google, three different kinds of results appear: AdWords, Local, and Organic. In this video, you’ll learn about these listings, where the information comes from, and how you can influence search engines to display your practice higher in their listings.