Optio Dentistry

Patient education videos for your website and for use in your office.

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Optio TV

Share valuable information with patients through your waiting room TV.

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Websites

Attract new patients online 24/7.

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Portfolio

Take a look at some of the dental websites we have designed and developed for our clients.

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Internet Marketing

Attract new patients with SEO, search advertising, and social media strategies.

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Facebook

Gain trust and reach new patients in your community.

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Youtube

Build your brand with dental video marketing campaigns.

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Our Blog

Learn the best strategies to market your dental practice.

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Contact

Let’s talk about growing your practice. Get in touch with us today!

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Understanding the Search Engine Results Pages

When you search Google, three different kinds of results appear: AdWords, Local, and Organic. In this video, you’ll learn about these listings, where the information comes from, and how you can influence search engines to display your practice higher in their listings.

Google AdWords are sometimes referred to as paid search advertising or search engine marketing. These listings appear at the top of the page or down the right hand side, and are labelled with a small “Ad” icon.

Local listings are based on your Google My Business profile – which pulls information from all over the web – and displays listings beside a map of your area.

Organic listings are at the very bottom of the page. They contain a mix of dentists, directories where people can find more dentists, and other search results related to dentistry.

This video is designed to work with a customized Internet marketing report. Find out how your practice’s website ranks for common keywords by ordering your FREE Internet marketing report. Email us at info@optiopublishing.com with your name and website URL to request your report.

Check out the next video in the Marketing Your High Tech Practice series: Choosing the Best Keywords for Your Practice

Brent Parr
Brent Parr
Brent is the CEO and co-founder of Optio Publishing. Most days he can be found deep in conversation with customers or partners about the best ways to market their business. Brent loves outdoor activities such as skiing, ultimate frisbee and camping.
More articles by Brent Parr
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How do you choose the best internet marketing agency for your dental practice?
This free PDF guide makes it easy to understand services like Website design, SEO, AdWords, and Facebook and helps you to make an objective decision.

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