Optio Dentistry

Patient education videos for your website and for use in your office.


Optio TV

Share valuable information with patients through your waiting room TV.



Attract new patients online 24/7.



Take a look at some of the dental websites we have designed and developed for our clients.


Internet Marketing

Attract new patients with SEO, search advertising, and social media strategies.



Gain trust and reach new patients in your community.



Build your brand with dental video marketing campaigns.


Our Blog

Learn the best strategies to market your dental practice.



Let’s talk about growing your practice. Get in touch with us today!


Articles by Brent Parr

Children need to know what to expect when visiting the dentist. Kids Zone videos and games help educate your littlest patients making the dentist's job much easier.

When you search Google, three different kinds of results appear: AdWords, Local, and Organic. In this video, you’ll learn about these listings, where the information comes from, and how you can influence search engines to display your practice higher in their listings.

Whether you download Optio Dentistry to the computers in your operatory or you send patients to your website it's easy to educate your patients. Find out how other dentists are taking advantage of Optio Dentistry in their office.

Getting a new website can be a tough decision. There is the initial cost associated with creating a new design, plus the time and effort working with your web company to get things right. Of course you want to be sure that it’s the right time for you and your dental practice.

You might not realize it, but your name, address, phone number, and website show up on a number of different places on the Internet. When your information is inconsistent, it can negatively influence your standing in search engine rankings and make it hard for patients to find you.

You’ll need different strategies to reach people looking for a dentist and people who aren't looking for a dentist – but you will get the most out of every advertising dollar you spend. Let me explain …

Links show search engines that your site can be trusted. When someone links to your website, they are endorsing your website by telling their users they should go to your website. The more trustworthy the source, the better.

Improve your website search engine optimization with keywords. Search engines will only learn what services you provide if you tell them. In this video, you’ll learn how to choose the right keyword for your web page and how to optimize your pages.

We all know how important it is to have a good website … but what exactly does “a good website” mean? Find out how you can make your website stand out with the first video in our “Marketing your High Tech Practice” series.

Adopt an online review system that works for your office to increase your popularity with the the search engines and with new patients.
Optio Dentistry subscribers can use the patient education videos anywhere in their dental practice and in online marketing. Read the top five tips for getting the most out of your Optio Dentistry videos.
Find out the secrets to working with a photographer to make sure you get the best shots of your dental practice.
Here are some quick tips to get you started asking for online reviews for your dental practice.
Some online reviews are worth more than others. Find out more to help you develop a strategy for getting the best reviews.
You only need ONE reason to get a mobile website. It's what patients want. Find out your options for creating the best mobile site for your practice.
Getting an endorsement from a family member or friend has a big impact on a patient's decision - and so can online reviews. Learn all about it in this handy blog post.
The location of a smartphone when conducting a search for a dentist can have a big impact on the Google Ranking results. Find out how!
Watch the Keywords Basics video and learn all about keywords so you can choose the right ones for your dental practice website.

Ranking well in Google search results can be a big help for bringing in new patients. The best way to do that is to work on your ranking in local Google Maps.

Practices will spend a lot of time thinking about the words on their website or in their social media posts, but it's the image that's likely to catch people's attention. How will potential patients know what to expect from their first visit with you if you don't show them?
Understanding how Google displays the “Most Relevant” reviews can help you develop a response strategy that will support your marketing efforts.
Brent Parr
Brent Parr
Brent is the CEO and co-founder of Optio Publishing. Most days he can be found deep in conversation with customers or partners about the best ways to market their business. Brent loves outdoor activities such as skiing, ultimate frisbee and camping.
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