Optio Dentistry

Patient education videos for your website and for use in your office.


Optio TV

Share valuable information with patients through your waiting room TV.



Attract new patients online 24/7.



Take a look at some of the dental websites we have designed and developed for our clients.


Internet Marketing

Attract new patients with SEO, search advertising, and social media strategies.



Gain trust and reach new patients in your community.



Build your brand with dental video marketing campaigns.


Our Blog

Learn the best strategies to market your dental practice.



Let’s talk about growing your practice. Get in touch with us today!


Articles by Jean Fraser

Optio TV is now available on Apple TV and for purchase on our website. We’re are proud to make our educational videos and entertaining dental content available for our clients to use in their lobbies.
Google My Business is an important ranking factor for local businesses such as dental practices. Learn how to the most of your Google My Business profile.
Learn the basics of SEO including on-page and off-page factors that can help your website rank number 1 on the search engine results pages.
Have you taken over an existing practice, changed location or rebranded? Find out all you need to know to make sure your patients can find you on the web.

Whether you’re running an event or participating on behalf of your practice, there are many ways you can use that event to boost your search engine optimization. Browse through our suggestions for marketing and link-building tips to help you get the most out of your next event.

Find out why your Facebook post aren't reaching to all of your Facebook fans and what you can do about it.

We realize that sometimes we sound like we’re speaking another language when we talk about search engine optimization (SEO). So, we thought we’d use this post to give you a working vocabulary...

Hiring a new associate or staff member is a great opportunity to build more links back to your practice. Not only that, it’s also practical for potential new staff members to find out more about your practice.
Finding someone who wants to link to a dental website isn’t always easy because there aren’t many natural places for a dentist to appear online. Check out our list of dentistry-related websites to help improve your online profile.
Facebook has a little-known feature that lets you ask people who have liked your post to also like your practice page. Find out how to use this feature in this short blog post.
If you don't have a good website, all your digital marketing efforts will be wasted. Find out how to set up your website to convert a website visitor into a new patient.
Google Analytics can be a rich source of understanding who’s going to your dental website and what they’re doing there. Looking at the numbers associated with your dental website will help you see if your website company and Internet marketing initiatives are working.
Discover the basics of Google AdWords paid search advertising and how you can maximize your PPC campaigns for your dental practice.
If you've ever wondered why you should be using social media for your dental practice this is the post for you.
YouTube offers a unique advertising opportunity for dental practices. Target potential patients by geographic location, age, gender, parental status and interest with unique videos showcasing your dental practice or services.
Find out how you can maximize existing patient education materials in marketing channels you already use in your dental practice.
Don't waste your ad spend on irrelevant keywords - find out our handy tricks for discovering the best negative keywords to add to your Google AdWords accounts.
Everything you need to know to evaluate your on-page SEO including advice on keywords, content, sitemaps and more.
Discover the best strategies for dealing with a negative review about your dental practice.
Build your Facebook fan base by sharing valuable information, using Facebook advertising and promoting your page offline.
Hear one story about our personal motivation to design dental waiting room TV that delivers quality dental related content.
Posting regularly to your dental practice Facebook page can help keep your patients engaged with your office between visits. Learn how to upload photos and text.
Jean Fraser
Jean Fraser
As the Director of Marketing at Optio Publishing, Jean is fascinated by all things related to internet marketing, including SEO, Google AdWords and Social Media Management. When not at work she can be found tearing up the dance floor.
Cover of Choosing Your Agency guide

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