Replying to Google Reviews

Understanding how Google displays the “Most Relevant” reviews can help you develop a response strategy that will support your marketing efforts.
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Brent Parr

Brent is the CEO and co-founder of Optio Publishing. Most days he can be found deep in conversation with customers or partners about the best ways to market their business. Brent loves outdoor activities such as skiing, ultimate frisbee and camping.

Reach potential patients online —whether or not they’re actually looking for a dentist

You’ll need different strategies to reach people looking for a dentist and people who aren't looking for a dentist – but you will get the most out of every advertising dollar you spend. Let me explain …
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Brent Parr

Brent is the CEO and co-founder of Optio Publishing. Most days he can be found deep in conversation with customers or partners about the best ways to market their business. Brent loves outdoor activities such as skiing, ultimate frisbee and camping.

Building Your Dental Practice with Citations

You might not realize it, but your name, address, phone number, and website show up on a number of different places on the Internet. When your information is inconsistent, it can negatively influence your standing in search engine rankings and make it hard for patients to find you.

Find out how you can make sure your information is accurate across the Internet and which important directory sites you should target first.

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Brent Parr

Brent is the CEO and co-founder of Optio Publishing. Most days he can be found deep in conversation with customers or partners about the best ways to market their business. Brent loves outdoor activities such as skiing, ultimate frisbee and camping.

Evaluating Your Dental Website

We all know how important it is to have a good website … but what exactly does “a good website” mean? Find out how you can make your website stand out with the first video in our “Marketing your High Tech Practice” series.
Profile picture for user Brent Parr

Brent Parr

Brent is the CEO and co-founder of Optio Publishing. Most days he can be found deep in conversation with customers or partners about the best ways to market their business. Brent loves outdoor activities such as skiing, ultimate frisbee and camping.

Search Engine Optimization 101

Learn the basics of SEO including on-page and off-page factors that can help your website rank number 1 on the search engine results pages.
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Jean Fraser

Jean is fascinated by all things related to internet marketing, including SEO, Google Ads and Social Media Management. When not at work she can be found on the dance floor.

Market your dental office with patient education

Find out how you can maximize existing patient education materials in marketing channels you already use in your dental practice.
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Jean Fraser

Jean is fascinated by all things related to internet marketing, including SEO, Google Ads and Social Media Management. When not at work she can be found on the dance floor.

Create website content that works as hard as you do

Find out our trade secrets for writing stellar dental website content to ensure that your dental practice websites shows off your services.
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Heather Laura Clarke

Heather has been working at Optio Publishing in various capacities since 2008, and she's currently a Custom Content Strategist and Social Media Manager. She is also a freelance journalist for newspapers and magazines across Canada, and spends far too much time on Pinterest.

The secrets of digital marketing and your dental website

If you don't have a good website, all your digital marketing efforts will be wasted. Find out how to set up your website to convert a website visitor into a new patient.
Profile picture for user Jean Fraser

Jean Fraser

Jean is fascinated by all things related to internet marketing, including SEO, Google Ads and Social Media Management. When not at work she can be found on the dance floor.

Essential social media advice for dental practices

If you've ever wondered why you should be using social media for your dental practice this is the post for you.
Profile picture for user Jean Fraser

Jean Fraser

Jean is fascinated by all things related to internet marketing, including SEO, Google Ads and Social Media Management. When not at work she can be found on the dance floor.

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